Top 8 Business Branding Tips for Today
1. Be transparent
Even if you don’t want people to know who you are today, they will find out if you’re successful enough. Therefore, seek to build a brand that represents your true values that you would be proud to represent. That way, when things are discovered about you, no one is surprised because they already know, like, and trust you.
2. Market to one’s audience
Remember that you know exactly who you want to be in your audience and you will design all of your marketing materials to appeal to only that audience of one. This means that you put on a blindfold and don’t worry if you put off some people who might not buy your product, but instead seek to attract a specific target audience within the niche.
3. Send information regularly to list members
One way to make sure you stay connected with your audience is to make sure you email your list members on a regular basis. One way to do this is to follow the “newsletter” idea, sending out a nice update every week of what you’ve shared on all your social networks and your blog for them in one place.
4. Pay for Ads (Especially on Facebook, Instagram and YouTube)
The days of free marketing are almost over. You can market free content, but it will take much longer. If you want things to move faster, spend some money on marketing, at least on these platforms. Market your paid and free content to your audience to ensure the majority of eyes are drawn to the content.
5. Post extensive content on your blog
Today, longer content on your blog is more important than ever. When you post long content, you show that you’re an expert because you can go into detail about something that matters to your audience. It also indicates to search engines that you may be an authority website.
6. Have a mobile friendly website
You really need a mobile-first strategy today, more than you need a “mobile-friendly” website. Your site needs to work on mobile and off, but if you design for mobile first, it will work well and look good off mobile platforms as well.
7. Use the social networks that your audience likes the most
While you may want to be everywhere, use the platform that your audience uses more than the others. You may need to test it out to find out where it gets the most traction, but once you know where they are, make it your primary platform.
8. Attend live events
This applies whether the live event is online, such as a live webinar or live YouTube event, or an in-person event such as a seminar or workshop. It is important that you go where your audience goes.