How to write a tv show proposal

Beginners should learn how to write a TV show proposal if they have great ideas and want to pitch them to the biggest people in the industry. Anyone can try to sell their concepts for a television show without getting into the actual task of writing a script. How to write a TV show proposal is an important aspect of […]

How to optimize your website for local search

13 Strategies to Optimize the SEO of Your Local Business Website If you have a storefront business or offer a service that is located within a specific local geographic area, you’ll want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, […]

Strategic management process: the definition stage

When the going gets tough, the tough get, well, strategic! Let’s face it, that’s not the normal reaction of companies that are performing below average. The normal reaction is to start cutting costs. However, while cost improvements without sacrificing quality are always welcome, they are rarely the answer to putting companies on the path to sustained growth and profitability. For […]

Resurrecting the Perfect Resume, Part Two

Are you in denial about the lifelessness of your resume? If you’re reasonably qualified for the type of job you’re looking for, but your résumé is consistently failing to win you interviews, then you need to face the reality that your beloved document is dead. Try these professional resume writing techniques to resurrect your resume and job search today: Number […]

Writing for young children: 10 basic rules

I write for young children and also write marketing and health articles. Writing in both genres, I can tell you that writing for children can be much more challenging. When writing for kids, there are guidelines to keep in mind to help your story avoid the editor’s junk pile. Here is a list of 10 rules to refer to when […]

Importance of customer insights in current marketing strategies

Customer insights should be an integral part of any marketing strategy. However, when it comes to developing new services and products or marketing these products and services, not many companies really try to understand their consumers. A basic understanding of how a product would appeal to a specific demographic is not enough. Companies need to understand why consumers act in […]

What does email list segmentation mean?

When you segment your email list, you can send more personalized and relevant messages to list members. This will reduce subscription cancellations and you will see an increased return on investment. Today’s consumers are smart. They do their research before they do anything else. They know who their competition is and are all too ready to jump ship and move […]

Highest Paying Jobs in India in 2018

People say that in India they don’t pay much! But you would be surprised to know that there are people around you who earn a great salary every month. Higher than you can imagine. Many mistakenly believe that most are IIT or IIM graduates. But the fact is that they are quite simple people with unglamorous titles. Changing organizations may […]