Monograms – Record special moments!

The special moments in life require a unique type of gift. Monogrammed gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two, or more letters of a person’s name, usually in an elegant font. In most circumstances, the letters used are the initials of the person receiving the […]

How to Make Facebook Ads Effectively

Facebook is a wonderful tool to use when marketing your business, products, and / or services. They make it really easy for anyone, be it a large corporation or a small business from home. You can run Facebook ads effectively by setting a goal and then taking the necessary steps to reach that goal. Test what you are doing and […]

How to build real followers on Instagram

The right way to grow your business with this powerful content, audience and brand marketing tool Lately we’ve been talking about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun app where you can post photos of food, vacations, and family. Instagram has become a powerful branding, audience, […]

Benevolent brand associations: cars, horses, bulls, police investigators, police officers and vice

How do you create a new brand with almost instant credibility? Easy, use an existing successful brand to endorse yours and I’m not talking about copyright infringement or passing off another brand as your own. I call it brand association and when used correctly, brand association benefits both brands. It works well if the supporting brand is very visual in […]

Retargeting campaign

Retargeting is also known as remarketing. This is an online advertisement that helps marketers maintain their brand in the face of bounced traffic after they leave the marketer’s website. For most websites, only two percent of web traffic converts on the first visit. With the retargeting campaign, companies have the ability to reach and convert the ninety-eight percent of users […]

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