SMS Messaging for Marketing

Why SMS? Because right now? the mobile world Our world is more mobile now than ever. Consumers are always on the go and it is becoming increasingly difficult to reach them through traditional channels such as television, radio and the Internet. In 2013 there were more than 6 billion subscriptions. With the increasing penetration of mobile phones in the most […]

Benefits of Games: How “Plants vs. Zombies” Helps Improve Problem Solving Skills

“Plants vs. Zombies” is just one of the video games that achieved phenomenal success. But apart from killing time, does it have any practical use in life? Zombie madness is everywhere. Writers have been inspired to revive these brain-dead creatures which have been wildly successful. I’m sorry, Rick Grimes, but they’ve practically taken over the world and there’s no stopping […]

Become able to “WATCH” by rewarding the “right” customer

What has happened to businesses today… why do so many choose to “reward” the WRONG customer instead of rewarding the RIGHT customer? Let me define “wrong” and “right”. The “wrong” customer is the “new customer” who is acquired primarily through marketing and promotions. And the “right” customer is a “new customer” who is acquired by your “existing customers.” While I […]