Search Engine PPC Internet Marketing

PPC search engine internet marketing is not new. Ever since Google and the major search engines began including advertising space on their search results pages, internet and affiliate marketers have been seizing the opportunity to get in front of their target markets when potential customers are looking for specific information. However, due to increasing competition in the industry, the cost per click (CPC) for purchasing ad space has risen dramatically since the early days. This has made PPC search engine internet marketing prohibitively expensive for many new marketers and dangerous for the uninitiated.

The basic premise behind PPC search engine internet marketing is the idea that search engine users enter specific search terms or keywords into the SE interface in search of information relevant to a merchant’s products or services. Search focus is particularly important and relates to the level of targeting an advertiser wants to hone in order for their campaigns to be effective. The more specific a user’s search is, the more likely the seller will make a sale if that user clicks through to her website.

The cost of pay-per-click advertising seems low to the uninitiated, with some clicks valued at just $0.10 in many cases. However, there are many popular search terms that can cost more than $10 for a click on the first page of search results, and even with the lowest priced clicks, the click volume that can build up over time can mean that the cost increases rapidly. For low-priced products, particularly information products, the return on investment can be very low in some cases.

Due to these factors, there is a lot of competition for the top spots and cheapest clicks with advanced strategies and big money at stake among the best in the business. In particular, it is now common for PPC marketers to use complex software to spy on their competition and see the type of campaigns they are running. Some of these software programs are available to the general public. Some, like PPC Web Spy published by Bryxen Software, are available for free with the option to upgrade to a premium subscription and others are more prohibitively priced. For example, PPC Bully 2.0 recently launched for over $1000 and sold out with over 1000 vendors quickly getting the rights to use the software.

With increased competition, it’s important for new internet marketers experimenting with PPC to realize that simply creating AdWords on the fly is not a safe strategy. A lot of market and keyword research is required, as well as competitor analysis. And it’s often good to know that you have large reserves of money available to fund tests and improvements to get the most out of this form of promotion.

If you want to make money online with PPC search engine internet marketing, it is highly recommended to gather as much information as you can and engage in extensive training before embarking on the challenge. This is not to say that you shouldn’t pursue it at all. It can be very profitable. It is important with PPC search engine internet marketing to make sure you do it right.