Mass SMS gateway
Bulk SMS gateway simply refers to the facility that enables the process of sending numerous text messages from various sources to mobile phones of numerous subscribers. This facility is being provided by a mobile marketing agency that performs a service called Bulk SMS. What makes the facility interesting is its versatility: the agency can use the gateway to recognize media platforms such as websites, apps, email servers, and other programs so that these platforms can automatically send bulk SMS messages to their recipients.
There is no doubt that the SMS or short message service function of the mobile phone is the core medium of the mobile marketing industry. It is the most efficient way for brands to get in touch with their target demographic easily and cheaply. Sending text messages is the most affordable method to carry out marketing strategies in the mobile field. Businesses need to send bulk SMS to introduce new products and services and reach their customers. For example, gyms earn customer loyalty by making it a point to greet their clients on their birthdays and on special occasions. Utility companies remind customers about payment reminders and thank them after making a payment.
Mobile information companies and media outlets rely on the bulk SMS gateway to conduct their business. News channels, for example, offer paid text messages in exchange for alerts like breaking news and weather. These alerts vary in categories from fashion to sports to Hollywood and so on. In addition to enabling broadcast alerts, the bulk SMS gateway is also capable of facilitating the sale of mobile products such as logos, ringtones, callbacks, and wallpapers. It is also the facility responsible for the countless text-oriented voting polls that are produced on numerous reality talent series.
Mass text messaging has also benefited the financial industry through its personalized alerts and reminders for customers. Banks, credit card companies, credit unions, and other financial organizations make sure that their customers can make transactions using the SMS feature on their phones. Customers, with just a simple text message, can make wireless and mobile payments to other institutions, transfer funds from one account to another, and confirm or track customer banking activities. In fact, this massive transmission of SMS to bank customers significantly reduced fraud incidents in financial organizations and decreased cases of identity theft.
There is no doubt that sending bulk SMS messages is cheaper than making voice calls and much more efficient than sending emails. Most of the subscription based companies strive to include the SMS feature in their list of services with customers. Within organizations, sending SMS has also put an order through which employees or members can receive immediate reminders without having to open their email accounts.
If you’re a small business owner looking to get deeper into mobile marketing practices, one of the most affordable options you have is to invest in a bulk SMS gateway campaign. Its nature is cheap and its premise is efficient. You can communicate with thousands of recipients with a single command and receive thousands of comments from the same recipients almost immediately.