How a plastic loyalty card can boost your business
By giving a plastic loyalty card to their best customers, UK business owners can increase both sales and customer loyalty. In this article, we’ll introduce some of the benefits associated with implementing a customer loyalty program in virtually any type of business.
Make it easy to identify your best customers
By virtue of a magnetic stripe or microprocessor chip embedded in plastic loyalty cards, merchants have the unprecedented opportunity to know exactly what their customers are buying. Here are some specific tactics merchants can employ when using customer loyalty cards to increase both traffic and sales.
Consider a points program for your loyal customers
A popular reward for customer loyalty is a points program. In this scenario, customers earn points on current purchases that can be applied toward future purchases. For example, a supermarket chain may allow customers to accumulate points throughout the year. Then, during the holidays, customers can use their points to buy a turkey or ham at a substantially reduced price. Another great way to use a points program is to use it to stimulate sales during slow periods. For example, the same supermarket chain might offer customers double points during the naturally slow sales period that follows a holiday. Another popular option to offer loyal customers is the chance to redeem their points for a plastic gift card that they can give to a friend or family member.
Other ways to use a loyalty card
One more way to use a customer loyalty card program effectively is to collect information about customer buying behavior and history. If a merchant has data about when customers shop, what they typically buy, and how much they typically spend, they can tailor their loyalty program to identify and reward customers who spend the most time and money at their store. Loyalty card programs are great ways to stimulate sales by offering bonus points when customer purchases exceed a certain amount. Finally, a business can highlight customers who have loyalty cards for “members only” sales and promotions. An example would be a pet store that offers a free bag of pet food to customers who have purchased a certain number of bags in the past.
With a little creativity and ingenuity, UK business owners who use a plastic loyalty card program to reward their best customers can expect to reap the benefits of increased sales and goodwill.