Bad telemarketing habits to avoid

It’s the new year. Time to clean up our act. It’s time to improve our business. It’s time to be better than last year. And it’s definitely time to change bad habits too. And those are definitely habits you want to forget, as they will affect your ability to generate leads. In fact, this can prevent you from being successful in your lead generation campaign. One of the biggest triggers for your bad habits is your ‘need to sell’. When you long for a sale, your thinking gets cloudy and you make mistakes. When you make mistakes, you end up messing up your scheduling plans. Apart from that, there are also other bad clothes that appear when you are hungry for sales:

1. you speak first – this happens when you walk into the room, jump right into your product or service demo and basically talk the whole time. The bad thing about this is that you do it without first considering what your prospects need. That is a very bad move, and that will definitely cost you your B2B leads.

2. you talk too much – this is another big marketing faux pas that you have to break. Talking too much gives you away too soon. Apart from that, it creates annoyance on the part of the prospects. If you really want their business, then you also need to give them a chance to talk.

3. you manipulate the discussions – remember, people are smarter these days. They can spot a tamper a mile away. And that is the last impression you would want to create in their minds. This is especially serious when it comes to telemarketing, as prospects will only hear your voice. This explains the negative lead generation reviews given by prospects.

4. you rush to close – now, if there’s one thing business prospects hate the most, it’s being made to rush by salespeople. Any responsible (and sensible) lead generation specialist will know that there is no need to rush decisions. Give prospects time (plus a little, just a little, reminder on your part) and you’ll actually get more positive results.

These are just a few things to remember when running a telemarketing campaign. While these are seriously bad habits, you can always correct them. On the one hand, when you sell, you must do it with a clear mind, if you act hungry for sales, nothing good will happen. Second, put yourself in a context of abundance. You may not get that sale today, but you can always go to your pipeline for new ones. And finally, be aware of your actions, never lose your cool. If you get carried away, you will miss out on generating good B2B leads.

You should also invest in a good lead generation team. Since they will be representing your company over the phone (which is the most likely task), you should look for the best. It would be ideal if you can go to an outsourcing call center for help.