What technologies do your customers want?

Various consumer technologies are changing the way people shop online and offline.

Mobile payments, chatbots, and voice search are rapidly gaining popularity as more and more people start to see their advantages.

As an online marketer, it’s important that you stay on top of these technologies, but it’s equally important that you know what your customers really care about before you integrate any of these tools into your business.

What digital technologies interest you?

Many of today’s new digital technologies were designed to offer shoppers an interactive shopping experience.

In reality, however, your customers will only want to use technologies that improve or speed up their purchases, not introduce them to a new process.

Mobile payment methods are among the ones they would like to use on a regular basis.

Research shows that 400 out of 1,000 shoppers in the UK find it very convenient not to pay with cash or card.

Voice search technology may not be as popular as mobile payments, but more than 20% of respondents find it interesting and are likely to use it.

Chatbots are also gaining interest from buyers; the majority of those who are receptive to this service are Millennials, while a small number of those who have no idea what chatbots are and how they work are 55 years or older.

Technologies rejected by most buyers

Although big in the gaming world, many buyers have yet to understand the benefits of virtual reality and augmented reality as they find these tools too complex to adopt.

Nine out of 10 customers said they wouldn’t want to use any of these tools in the near future.

Out of 1,000 customers, just over a hundred said they’re willing to try augmented reality, and about 200 of them would try virtual reality to see what a product would actually look like on them.

If you could find the time to learn more about VR and AR, and actually test them on your site, you’ll realize how beneficial they are, as they could drastically decrease your product return rate.

Perhaps the successive introduction of new consumer technologies may be stressing consumers to the point of alienating them.

However, if you know your customers well enough, it will be easy for you to decide which digital trends to adopt for your business.

If you’re not quite sure what might help improve your shopping experience, you may want to revisit your customer groups.

So what consumer technology are you thinking of using?