What a Buddhist Waiter in the Florida Keys Can Teach You About His Brand
I’ve heard this from way too many women: I’ve attended countless seminars, invested everything I have into building this business, and still no clients. What gives?
You spent a lot of money on the online business school course designed to help you build the business you love. Sign up for Pinterest, Facebook, Google+ trainings so you can master the art of social media. You hired a web designer to create a website that will shine like a beacon, drawing customers to you like stargazers in a meteor shower.
And what happened?
squeak squeak
You had every intention of creating a sustainable stream of great clients, which is why you invested so much of yourself and your resources in your business.
And when customer attraction and retention isn’t happening, it feels…stinky. Like you did something wrong. But he did nothing. You think: “Maybe my customers don’t like my products and services or my website.”
If this sounds familiar, you don’t have a customer attraction problem, you have a branding problem.
Enter the Buddhist Business Coach
After a wonderful day of snorkeling in the Florida Keys, I stopped for dinner at a marina restaurant with an incredible sunset view of that beautiful orange orb melting in the Atlantic. Dinner was delivered to our table by a nice waiter with lots of tattoos.
What really caught my attention was the wooden mala that she wore around her wrist. A mala is a Buddhist bracelet, a meditation aid, and hers was one of the most unusual she’d ever seen. Large wooden beads in an interesting shade of green. I asked about it.
Turns out the guy is a recovering addict. He turned to Buddhism as a tool to put his life in order and the mala, blessed by his teacher, was something he used every day to remember his journey. He said that he used to get mad at people, his reactions sent him down a destructive path. He now sees everyone as his master. Nice people, difficult people, all kinds of people showing up with his stuff. They all have something to teach you.
Every client in the restaurant is his teacher.
What that Buddhist waiter knows about your business
Every client (and prospective client) is your teacher. They will tell you everything you need to know to find them, engage them, and attract them to your work.
Your prospect will share what turns them on. And what keeps them awake at night.
You can learn where they hang out. The language they speak, the dance steps they like to do.
You cannot engage and attract someone unless you are captivating and attractive.
Duh.
It seems so simple, but many business owners overlook this critical point.
A good brand is [client] attractive
When you take the time to understand your prospect, you can create your business brand in a way that resonates with your target market. You’ll find that your work is getting more attention, your programs and services will see increased enrollment, and that bank account you stressed building your business in can now enjoy deposits.