The advantages and disadvantages of setting up a blog instead of a website Part II

Yet another advantage of blogging is that it has a feature that allows other people to comment on your space. This is a great way to get good feedback and a wonderful give and take system where your customers can tell you about their reactions to your page content and you adjust accordingly. Most professional blogs call this a trust signal, because you trust your audience to give you constructive criticism, and they expect you to change your content when necessary.

Let us now turn to the negative aspect of our discussion. We’ve already said that there are some people who don’t really have a lot of valuable things to say, so this is an initial con. Good business blogs are hard to find because only a few bloggers can deliver easily understandable text that captures the public’s interest and moves them to action. Anyone can start a blog, but the real work comes when it’s time to maintain it. And while blogs offer free advertising and marketing, you also need to consider the time factor of writing your content. Writing can be a very time-consuming task, especially if you’re not used to it or are really hell-bent on making it sound really good. If you don’t update your blog with good quality content, you risk losing valuable reputation points.

While hiring a professional writer to regularly update your organization’s blog with good quality content is a good move on your part, it will again cost you some valuable income. Only do this when you feel you’ve built a large enough following to outweigh the costs of hiring a professional writer.