Real Estate Photography Tips for Beginners
Even with the recession, real estate is a billion dollar market in all major developed and developing countries. What do you think is the first thing people see when looking for a property to buy a property? The answer would be the photographs of the property in question. Humans respond better to visual stimulation.
Therefore, quality and interesting photography are very important and if you are a property photographer, you must take it seriously. Why? Because your livelihood depends on it! If you are trying to sell real estate photos to real estate agents and they are not worth the dollars the real estate agent pays, your effort is wasted.
Real estate photography council n. # 1: capture the best images
The intention is to sell the property, so your photography should definitely appeal to the people who see it. Try to highlight the best features of the house; the features that potential buyers will like to see are the ones that matter the most. Photography also depends on the nature of the property: residential or commercial. Actually, the pictures should show your talent and skill. While searching for real estate agents to view the images, sometimes you need to provide samples, so capturing the best images will go a long way in closing the deal.
Real Estate Photography Tip No. # 2: sell the images
To make a living professionally in this type of photography, take a year or two to build a strong client base. You can set up a professional website with your portfolio, current projects (if any), specialization, skills, and lots of clear HD images for potential buyers to see. Of course, you need to do a lot of marketing to get customers. Start by exploring the area in which you live and any other that you have easy access to. Get in touch with real estate agents in the area, show them sample pictures, and if luck is on your side, you’ll get your first deal soon!
Real Estate Photography Tip No. # 3: get high-profile clients
Getting high profile real estate clients to buy your photos is not easy because there are always better photographers around you and you also lack experience at first. So, after working for a year or two with local real estate agents, think about migrating to get high-profile clients. The pay rate is definitely higher, but you need to have real skills and knowledge to get an edge over others. Ask yourself: what is it about you that sets you apart from other real estate photographers? Once you answer this, develop that look for better projects.
Of course, getting a high profile clientele is not easy. Be prepared for sample photo shoots as part of a personalized sales pitch.