Publishing an ezine is a great way to attract your ideal client
One of the most effective ways to stay in front of your customer is to publish a content-rich ezine. Why?
I’m glad you asked why publishing an ezine is an effective way to stay in front of your customers, because it will empower you to be seen as an expert resource for both current and new customers. The internet is all about content, not just any content, but the kind that helps you stand out from the crowd.
Publishing an ezine is by far one of the most profitable forms of communication with a warm market, which means targeting subscribers or organizations and individuals who follow you and are fans of yours. The good thing about publishing an ezine is the low cost of publishing.
The fact that an entrepreneur or organization can purchase a contact management software program for a low monthly cost creates benefits that continue to pay off for years to come. An organization or solopreneur stays relevant with their customers and prospects by providing content-rich research, white papers, and articles focused on the needs of their customers and prospects.
Customer attraction comes in the form of articles, those written by an organization or solopreneur or articles from another source, with their approval of course. Upcoming events can also be included in your ezine to include virtual training, teleseminars, webinars, and video conferencing sessions.
Today, ezines include videos that provide an even more customer-friendly approach, engaging customers because they get to know you on a more personal level. Magazines play a key role in attracting prospects because your content is unique to you and you control the conversation between you and your target audience.
One of the key benefits of an ezine is the opportunity to provide links to your website and social media sites. In effect, what this does is open the door to more and more potential subscribers and opt-ins. List building becomes an intricate part of an ezine and the money is in the list of potential paying subscribers.
One of the best features of an ezine is the type that is set up with an autoresponder. In other words, when a new subscriber signs up for your ezine, you can schedule multiple follow-ups with them to keep them engaged and informed.
Some contact management software programs have Paypal and other monetized options that allow the ezine publisher to sell books, coaching, training, workshops, and other offerings. The bottom line is this, an ezine positions you to be front and center with your ideal customers and prospects. Your customer attraction system is ready to go, let the journey begin today.