Keyword tools for PPC campaigns and search engine optimization

What I am going to provide in this article is a brief explanation of why using a keyword research tool is important to you and your marketing strategies. You may find that one of these tools is all you need. Others may find that they need a number of tools to really find the keywords they need.

This article presents a complete list of the top and most effective keyword suggestions and analysis tools that I and thousands of other internet marketers use to get the most profitable low bid keywords worth a gold mine.

Why do I need a keyword suggestion tool?

On the Internet, each keyword is a market in itself, keywords are the starting point of sales. We all use search engines and the right keywords to find the exact information we need. How would search engines know what we’re looking for if publishers didn’t optimize their content a lot?

Successful pay per click campaigns

By using the right keywords, any internet marketer can get their ads to show up in sponsored link results when a potential customer is searching for products related to their business.

Basically everything is quite simple. Customers search for desired keywords to find the exact products they need, using long or short tail keywords. That is exactly what you are looking for. Once the keywords are entered into the search engine listing and the sponsored links appear, that is where you want to be listed to drive highly targeted customers to your site.

Instead of paying huge amounts of money on PPC campaigns, you can start optimizing your site for the most suitable and valuable keyword phrases. This is where keyword suggestion tools come in. I spent over 6 months using the free suggestion tools and almost gave up, until I found two million-worth suggestion tools. They make all your work easier, they spy on the competition, they give you the most effective and profitable keyword suggestions. ‘Spying on the competition’ means you can duplicate the same success that thousands of other marketers have using the exact same keywords.

How to use a keyword suggestion tool?

1. Search volume. This shows you how many people are searching for a specific keyword phrase, is it a highly searched keyword? The higher the number, the greater the competition.

2. Competition. This part tells you how many other sellers are competing for the exact same keyword. Generally, if the number is higher, that means there are higher bids on PPC (pay per click) campaigns.

3. Estimated Cost Per Click (CPC – Average Bid) Keyword suggestion tools are great for a number of reasons, but this is one of my favorites. If you’ve spent hours and hours researching low bid keywords, then you don’t have to worry anymore. Keyword suggestion tools give you an estimated cost per click for each and every keyword result you get. You will see cents or can be estimated in dollars for highly competitive keywords.

4. Keyword variations. The tool, based on an initial keyword stem entered, would generate short or long keyword phrases that are variations, extensions, synonyms, or plurals. Keyword trends are always changing, which is why using a keyword suggestion tool is a must. Keyword Variation Factor is an important thing to improve your PPC campaigns or organic search traffic. Real brainstorming.

Recommended tools

Micro Niche Keyword Finder

Micro Niche Keyword Finder is a keyword research and analysis tool that rivals the best on the market. It helps you find relevant keyword phrases for your niche business or to be an affiliate. To be more exact, what we are all looking for are profitable long tail gold mine keywords with little competition.

Word Tracking Keyword Tool

Leading keyword analysis and keyword suggestion software. Wordtracker has proven to be the most effective whether you are optimizing your site or running PPC campaigns. Thousands of affiliate marketers are using it.

seo elite

I personally use this one, for all my sites. SEO Elite is in the ‘Elite Series’ developed by top marketer Brad Callen. Brad has also developed Keyword Elite, another leading search engine optimization software. If you are just starting out in the field of SEO or developing websites and planning to rank a couple of websites in the long run, I would highly recommend this product.

Keyword suggestion tools are a weapon for webmasters to be successful, without them no one could achieve such high rankings and successful PPC campaigns.