Is modeling only for young people? Not in Florida!

Have you ever been told you should model but feel like you wasted your time? You should know that there are different types of areas in the field of modeling. Where fashion generally caters to the young and impressionable, there is an entirely different side of advertising called “lifestyles” or “commercial modeling.”

Lifestyle modeling is a large part of the business in the South Florida market due to its demographic audience that includes resorts, yachts, cruise ships, community living, pharmaceuticals, and family advertising. This arena has types of believable characters that can represent the mother, father, neighbor, doctor, golfer, etc. To stay true to their target audience, these projects tend to turn thirty-somethings into seniors. The Palm Beach, Fort Lauderdale and Miami regions are looking for that exclusive, sophisticated and established individual. Opportunities range from print/web advertising, catalog, commercials, industrials, and television. be specific; I’ve come across requests from Hindi-speaking waiter types for a film for a husband and wife couple sharing dinner at a new resort for print advertising.

Modeling is a great source of part-time or additional income for people who have a flexible schedule or are retired. The South Florida model market is seasonal (October through June) for the most part with the potential for substantial earnings. Even as a secondary career, it is still a profession and is considered as such. A potential model should contact the agencies located in their region and research their submission guidelines. An agency that feels a person has the right look for their clientele will be called in and developed at that time. It is inadvisable to spend money upfront on photography that may not be suitable for your advertising style. Clear digital shots are all it takes to gain an agency’s interest.