How to improve the online reputation of your business

Today, managing and improving your online reputation has become essential. This is due to the advent of Google Search and the ability for anyone to search for you online and find information about your business and personal life.

Even if there’s something you don’t want people to dwell on, you can improve it. It takes a bit of work, but it can be done. In fact, everyone who wants to be known online should do these things.

Monitor the buzz

People are talking about you. You can use Google Alerts and other online applications to monitor your company name, personal name, product names and more to see what is being said about you online.

listen to your customers

Many business owners take surveys, read their online rumors, visit rating sites, etc., but never really listen. It is important to show your audience with your actions that you are listening.

respond quickly

When a customer has a problem or complains about you online, always respond quickly to the complaint. Even on social media, if you don’t respond to a complaint, they’ll see that you provide poor customer service, regardless of whether you planned to provide customer service there or not.

stay positive

No matter what a customer, customer, or review says, it is imperative that you never let negativity take over. Stay positive and try to read through the vitriol. A good tip is to copy and paste your complaint or review into a Word document and then remove anything that detracts from the complaint. Then just answer the complaint.

Apologize

Although entrepreneurs know that customers are sometimes wrong, in public they are right. You should apologize to them in public and offer to do better. It is the only way to regain public trust. Better yet, ask the customer what you can do to improve it and you’ll be surprised how little is needed.

request reviews

When sending information to your buyers in a follow up, always ask for positive reviews and provide them with the link to where you want the review posted. This will help increase positive reviews and counteract any negative reviews that may exist.

Avoid making mistakes on social media

It sounds easier than doing it, but all this means is that you need to think twice about anything you post on social media, be it positive or negative. Even innocent jokes can get you into trouble if you don’t know your audience well.

Don’t neglect your accounts

Once you have a social media account, don’t let it sit idle. Keep it updated regularly, at least once a week personally, and if you implement some smart automation, it will appear to be more active.