Holiday Gifts for Businesses: Unique Promotional Gift Ideas to Show Appreciation

Marketing always has the same goal: remember me! And with the festive season coming up, you’ll earn huge bonus points by remembering your best customers, sales reps and employees with holiday business gifts!

It has been proven time and time again that people are motivated by factors other than money. Buyers “say” that price is their main concern, but actions speak louder than words, and in the end, price is just an excuse, so say “no.” In reality, buying decisions are more complicated than that; and great marketing and sales result from the art of relating.

What better way to improve your business relationships than by taking the opportunity to remember your customers, consumers and employees at Christmas with Christmas business gifts? Carefully selected, you can gain the added benefit of building your brand by elegantly embedding your company name, logo or tagline in, on or around the business gift given.

Often, as seasoned marketers, we don’t realize that it’s possible to purchase as few as 50 items for a very special Christmas business gift list. Granted, these items will be in a category of more expensive business gifts, but with your branding on the packaging and/or item, it becomes an investment that will pay for itself many times over for years to come! Another thing you may not realize is that for an additional fee, holiday business gifts can be personalized and made unique with a customer’s name. Your brand can be on one part of the item, for example, put your logo on the cap of a Mont Blanc pen and your name on the barrel. Everyone loves to see their name in print!

To solidify relationships with VIP clients, employees and clients; Here are some more business gift ideas for the holidays:

1. Food products for B2B clients: This is a common, tired and true idea for the holidays, because the food can be shared with the whole office/client. But did you know you can get brand name food baskets, like Maple Ridge Farms, Hickory Farms, and Ghiradeli chocolates, popcorn assortments; Nuts, sausages and imported gourmet cheeses, with your brand, logo or slogan on the box or packaging that surrounds these gifts? You can even create a chocolate business card; Or your logo in the form of chocolate! What a fun way to remember your customers at Christmas. They won’t forget you!

2. Customized high-end products for high-end customers: Think Mont Blanc, Zippo, Mag-light, Coleman, Thermos, any branded product can have your brand or logo on it; and many items can be personalized with your VIP name!

3. Gifts related to your business: Consider creating and giving business holiday gifts related to your business. If you are a chiropractor, hand out a hot/cold pack with your logo on the I (you can also sell it in your gift shop area); Or if you run an ISP business, give out a USB drive or ergonomic mouse pad with your logo on it to your top ISP users. Every time they wear it and see your brand, they are reminded of how considerate you are in life and how considerate you are in business!

4. Create unique gift packages: If you have a latte shop, give away a nice insulated glass, with your logo, and a sample pack of coffee beans from your shop inside. Include a gift card worth $5, $10, or $20 worth of products, depending on how big the customer is. All items can have your logo or brand on them. All items can also be offered for sale!

5. Gift cards: Most businesses can create personalized gift cards. Although the quantities will need to be larger to be profitable, they can also be sold throughout the year as gift certificates. If you have a retail establishment where gift cards would be appropriate, you can create them and put different values ​​on them to mail a personalized Christmas card to customers and employees as well. That way, you’re stimulating business with existing customers, while saying thank you at the same time!

Selecting, creating, and purchasing branded holiday trade gifts can be challenging, but here are some creative ideas for how you can combine this challenge with ongoing marketing efforts to reap big benefits. A good promotional product consultant will help you select from the over half a million trade gift products available. Made by experts, you can enjoy the opportunity to honor your most valuable business assets with creative holiday business gifts – remember your most important customers, top sales reps and special employees to ensure they remember you!