Game trailers: the decisive factor for the popularity of the game

As the gaming world becomes popular day by day, the expectations of the players are also increasing. Now, game trailers are a major factor in deciding the fate of the game. Today, game trailers are like movie trailers. They have improved so much in their tone, feel and title graphics that they resemble movie trailers.

As the game trailers are the deciding factor for the popularity of the game, the expectations of them are quite high. As expectations rise, it becomes really challenging for creators to create them. Animation time is usually about three weeks to create a 2 minute long trailer. The budget for animators is quite tight. Low polygon models animate to become visual extravaganzas.

Although the game trailers try to mimic the movie trailers, there is a big difference in the making of the two trailers. A movie trailer is made after the movie is almost or completely finished. However, in the case of these game trailers, an unfinished game is given and the creators have to play it, understand all aspects of the game, and then make the game trailer. The creators become like directors and create a completely new kind of movie. Making game trailers is quite difficult. There is very little time and much to do.

Games are created even before the game is even close to completion, so game developers and animators have to work very hard. They have to apply all the tricks they know to make the thing look better than it really is. Some companies start making the trailers even when the game is in the early stage.

If there are many characters in the game trailers, it becomes quite difficult to individualize them all in a short time. Developers typically create morph targets, which will help create expressions on their faces. Another easy way to deal with this situation is to use a costume kit. This is a shortcut where you save the base head with all of its expressions but you can change the basic shape of the face by adding hair, mustaches, beards, changing skin color, etc.

Therefore, it can be said that game trailers, although they are like mini-movies, are quite difficult to make.