Digital Marketing – The 0-1 Strategy
The term digital refers to the tasks that are carried out based on figures and the word marketing means promoting a product or a brand. The evolution of different computer technologies has combined these two words into a single term with a sound meaning called “Digital Marketing” which means promoting a product or a brand using all means of available electronic devices including television, radio, mobile devices or computers.
Since the evolution of various computer technologies, people have noticed a number of changes in their routine schedule, such as: paying bills online, shopping online, etc. Most of the companies around the world are competing to sell things online over the internet using the World Wide Web (www) which is considered the most preferable virtual-real place for everyone nowadays as we are all humans of digital society.
Therefore, the provision of most services online has become a market trend. Most of the local and global businesses are working to their full potential to maximize their online services. This again has created a competitive environment among various business industries to attract customers towards their products or brands. Corporate organizations go to great lengths to maintain their online resources and reputation to keep their regular customers.
Once again, this has resulted in the growth of IT and Search Engine Optimization companies in a role of service provider based on customer needs. Most of the clients or corporate firms sign different contracts to create the most attractive websites for their own organization that are easy to navigate for internet users to get relevant information.
Since it deals with search engines like: Google, Yahoo, etc., the work on an algorithm that automatically obtains the most relevant information from the Internet database. The internet never forgets anything and therefore companies try their best to market their products online using SEO services. These SEO services help corporate businesses to develop a positive impression on the internet and can help increase the number of clients.
Among all the digital marketing strategies, online marketing is considered the best marketing strategy. However, there is no shortage of television commercials, telemarketing and digital publications. Most of the satellite broadcast channels earn the highest revenue of the other industries that they tend to hire to promote their products during commercial breaks on television. Telemarketing industries are promoting their products through the telephone or mobile phones by person to person interaction or sometimes IVR to person interaction. The most popular telemarketing products are bank plans and insurance policies.
In addition, digital marketing in the open air is also drifting towards digital marketing. We can find digital or LCD screens on the streets of the city that broadcast rotating advertisements to promote products or brands in order to improve their popularity among the locals. Broadcasting system is also another medium of digital marketing. Most of the radio ads are very short but descriptive enough that they can help any business to promote their products faster.
Digital marketing, which is a faster medium than traditional letter or newspaper system, is being widely used by all industries today across the globe, deeply considering it for faster business growth.