The digital media landscape and 4 evolving business models
When people complain about how technology, especially the Internet, kills jobs, they couldn’t be doing a better job of advertising the fact that they don’t get it. Beginning with the cavemen and up to the present, each new advance brought better jobs and lives for all of us. We never deliberately stop innovating just to keep old jobs going. Some jobs exist without enough qualified people to fill them. For example, there are many new jobs building high-speed robots, tablets, and microprocessors, etc. There are many jobs for people with internet advertising skills; in many cases, more jobs than qualified people. The pyramids were built with paid labor, not slaves, before the invention of the wheel. Would they have complained about the damn wheel – “this is going to kill jobs – much better for transporting heavy stone slabs by hand, slowly!” Maybe some would have said that, but as soon as someone thought of putting together 4 wheels, the game changed and suddenly there are a lot of great new jobs that didn’t exist before.
Likewise, those who embrace the newest technology will find endless jobs and, more importantly, endless new opportunities to become new business owners. Can’t think of a good one? Well, here are 4 new business models that didn’t exist before the Internet and are now the foundation for great businesses and jobs in the future:
one. Stores without buildings, products or warehouses (perfect for people with big dreams but only a small amount of funds to start)In the past, to get into retail, you needed to buy or rent a store and then source, invent and/or manufacture products, purchase licenses, invest in warehousing, shipping and distribution. Now, simply create and market a website. Other companies white label their products and ship them with their custom labeling. They provide the page on their website. This model means that some small manufacturer of quality goods, using local labor, can now reach a global market. It means that a marketing-focused entrepreneur can build a business that can scale, creating jobs locally. Customers get the best products, the best shopping experience, and the lowest prices, while finding what they need, can use, and wouldn’t normally find or pay for.
two. Eat cake and eat it too (partnering with your competitors). You help a big brand to sell its products. Affiliate marketers, whose sole strength is driving and converting internet traffic, not only make a living from this model, but this can extend to a Miracle on 34th street in a way (Macy’s Santa feels like a customer of competitor Gimbels). He assumes that he is in competition with a similar supplier and knows that buyers are likely to shop and compare. Why not have an affiliate sales relationship with them to make it easier for customers to make their comparison purchases from your site and now get paid if they buy from you OR your competition? A button on your website makes it easier for the customer to get to where they were going anyway.
3. Put your turnstile in front of the entrance of other people’s stores– This is the ultimate position for any internet marketer. Go to any website but go to them through my search engine. Go anywhere in a vertical, but do it through my website, comparison shopping engine, or review portal. No need for content, no need for anything more than a commitment to make life easier for customers. This rush of people coming through your turnstile can be monetized in a number of ways: show them ads, charge a monthly subscription, offer them the chance to buy something unique, or send them to someone else’s turnstile.
Four. Rock Paper Scissors– Platforms, content and distribution are always locked in a rock-paper-scissors battle for supremacy. Look at mobile – once this new platform was established, there was a content void to fill it. Suddenly, there are responsive apps and websites (websites programmed to adapt to the screen size and computing power of a mobile device) that not only allow mobile users to have a better overall user experience, but also do the things that one can do. do when you are away from home and not connected to a PC. Once there was a tablet with content, distributors fought for control: streaming services fought each other for control of the platform and content…suddenly it was all about Verizon vs. AT&T then together against Cable then Cable vs. non-traditional videos like YouTube and Hulu, then online services against Amazon, Apple, Roku and others. You can develop the platform or develop content for someone else’s platform. Or distribute that platform and/or content on someone else’s service.
5th model bonus:
5. Free – the content is free so the maximum number of people reaches the content – perfect for advertising. Or, if your content is so good that people will pay to watch, save money with a monthly subscription. Upgrade or replace the monthly subscription with a loyalty program that offers registered users the opportunity to buy or win products… and then sell the names of registered visitors to lead generation organizations. You don’t like marketing? Then stick to your content creation specialty by distributing your content. Too much work? Then build your own content site using someone else’s free content and then work with network partners to generate ad revenue.
Internet kills jobs We never had so many opportunities.