How to Market Your Commercial Real Estate Loan Business
Too often I see that small business owners miss the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and spend your time wrapped up in industry jargon. However, it’s best to put yourself in your potential customer’s shoes and think about your marketing from their perspective, addressing their most important questions. Your clients want to be able to trust you, to know that you are looking out for their interests and that you don’t just see them with dollar signs on your sunglasses.
Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not check this out and consider how you might shape your own message? Use your own voice, your own style, and remember that you are speaking to your customer across the table for the first time. You know what questions they will ask you. Show that you care, that you work for them, and that you will do everything you can to get them the best rates and great service. Here is the sample:
Commercial real estate loans
Are you looking to buy an income property, such as an apartment building, a small office building, or a shopping center? Would you like to put multiple rental properties in your real estate portfolio on a commercial mortgage? Do you want to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?
Do you want to buy a commercial property with a business in it? a restaurant, car wash, gas station, laundry mat, hotel, etc.? Looking for a commercially zoned property with a warehouse or industrial building? Are you expanding an existing business and / or want to own the property under your business instead of paying the monthly rent?
Are you in the agricultural sector, looking for a specifically zoned farm property? land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have a lot of experience to make this happen. Our area in Southern California has one of the best climates in the world and an incredible top layer to grow just about anything.
We can help with all types of commercial real estate loans, including government guaranteed loans like FHA, USDA, and HUD. If you are looking for an SBA 7 (a) loan or a CDC / SBA 504 loan for commercial real estate, we can do it.
We can help you with traditional commercial mortgages, commercial bridge loans, or hard money commercial loans. We also have lines in non-traditional sources for hard money commercial real estate loans, tailored to your needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offers.
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Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean it has to let new deals and new customers shift to its competitors. I hope you consider all of this and think about it.