Digital Marketing

How to do SEO for your own website

Our ultimate guideline is to rank our site for a keyword that has decent search volume. Before you start with SEO, you should know how the search engine works. This article is about how to do SEO. If you are a beginner and want to know how the search engine works, check out some Moz articles.

I start with keyword research as your first and foremost task in SEO. You cannot proceed without a list of target keywords. Now let’s see how to do keyword research with Google Keyword Planner. First, sign up for an AdWords account with your Gmail account. Once you’re logged in, click on keyword planner in the tools tab. Now click on search for new keyword ideas and type in some services or products that you offer through your website and select the country you want to target. You now have a list of keywords with search volume.

Now you will get the search volume rank, not the exact number. AdWords provides accurate data only to accounts running paid campaigns. If you want to know the exact search volume, add the most relevant keywords to the account and click review plan. Enter max value in bid and switch keyword group tab to keyword finally select exact match keyword and then you will get keyword and its search volume with competitor details. Now you can select the keyword that is most relevant to your business and ensure that that keyword has a decent search volume. If you want more keywords to check search volume manually, do a Google search and extract the keyword from autocomplete and related search queries. . You should select only one target keyword per page and select some long tail related keywords to enrich the page content. Now that you’ve done the keyword research and have a list of target keywords. We now turn to the site audit.

We must understand what Google checks on our website before auditing a site. I will give you a basic idea of ​​what the ranking factors are. Google first checks the accessibility of a site, whether the site is loading fast and whether users can access it easily. Even though I’m writing this, it’s just being done by Google on a large scale, like from browser header code, redirection, and code errors. Next will be search engine optimization to check if the pages are optimized for search engines with the right meta tags. Starting from title, meta description, keyword and social open graph tags.

The most important thing is that Google checks the authority of the website. To check authority, the main factors will be the number of links referring to the website and their quality, and check domain age, domain expiration, server IP, brand mentions on social signals and website traffic. Authority will be the most powerful factor to beat the competitor and rank at the top of the search engines.

Here I have mentioned only the main audit checklist if you want to do a full SEO audit on your site my advice would be to buy an SEO software. The software gives you an audit report, from there write an action plan and execute it on your site.

Finally, you need to learn how to build links or create backlinks. I am going to explain the basics of link building. You can build backlinks from online directory, classified sites, online forums, guest blogs, and content marketing. My main methods will be content marketing and forum posting. Pick a few forums that are related to the topic of your website and create a signature with your site links. Now create new posts or reply to others who need your help. Make sure you know the subject very well before responding to posts; otherwise, the forum moderators will be removed from the forum. Content marketing is a very powerful marketing method. You need to be very knowledgeable about your topic to be able to market content.

I have explained to you how keyword research, site auditing and link building through this article which are important tasks in SEO. You will cover 75% of the SEO process by completing these three tasks on your site. I hope this article helps to do SEO on your website.

Leave a Reply

Your email address will not be published. Required fields are marked *